Roots Specialty Services is a physical therapy practice based in Providence, Rhode Island. They were seeking a brand identity system that represented areas of their practice: physical therapy and specialty yoga - while allowing them to branch out to other services in the future.
Brand Scope:
- Logo, Typography, and Color
- Business cards and order template
- Print marketing
- Brand Guidelines
Alternate Marks
Since the initial launch of the brand, Roots has expanded to provide massage therapy for its clients. The Primary Logo and Stacked Logos were updated to include the new service wordmark. 

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